has studied cases of li ning china europe international business school marketing professor wang gao said, \”in fact, the channel, the price advantage of two, if sustained, the market performance is also, but if the advantage is not, brand, product research and development capabilities of disadvantage new balance mens shoes still, the situation worse. \” the advantage is that li ning lost the channels already open to face the current problems. after the beijing olympic games, adidas shop in the country very quickly, not only that, its vice president of greater china, bi po-yuan, interview with this reporter, also said the future focus will be on a nike shox shoe broader second and third line in china market. it is understood that, adidas, nike and other brands of rapid infiltration and strong channel has a close relationship, the channel for the pursuit of profit will jordan shoes nike air always select agent big brand. also at stake. \”historically, chinese enterprises have the cost advantage, but now the problem is that big companies shift manufacturing bases to china, nike, adidas, li ning, anta and even almost all share the same factory, the cost of is unlikely to have advantages; the same time, as china\’s labor costs increase, nike, adidas has begun a gradual shift their production bases to southeast asia. but li ning, the cost itself is not more than nike, adidas low, but the price was also lower than they did, leading to thinner profit. more importantly, nike, adidas also started to do low-end products, and now spend 300 ~ 400 yuan can be purchased for its non-discounted shoes
anna